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Designing websites - that sell, Sell...SELL

Drive a Stampede of Traffic & increase your Profits with a professional website

What good is a website if it can’t be found? Or if it is found then if your website copy doesn’t actually make your customers take action & buy?

At POW we focus on converting “browsers” into BUYERS and turning VISITORS into thriving “customer databases” – databases which you can market to... forever more!

Our primary focus at POW is to deliver websites that pull you in a tonne of business from the web & then convert like crazy. How? Click on any of the sections to learn how to design a “sales” website...

The POW Web Sales Page Design Model (TM)

Scanable Page Design

Fact: People don’t read pages – they SCAN them

As much as “long copy” always outperforms short copy - the truth is most of your visitors won’t read your page. No - they scan them.

Hence you need to have pages that are scan able.

That means having a big benefit laden headline, summary paragraph and then bullet points that focus on wants it in for them. People need to be able to scan your page and get the essence immediately.

Remember: A big block of text looks daunting. Make it scan able.

Watch Video here

Headlines

Make your customers stay on the page. We create Headlines that increase Sales

Every page needs a headline that catches the eye. You have 3 seconds. That’s it. You have exactly 3 Seconds from a customer landing on your landing page – 3 seconds in which the page needs to convey that you have what the customer is looking for.

So be benefit focused. When they land – they need to see what’s in it for THEM

Remember: The next website is only a click away, so short sharp benefit laden headlines work best.

See example here

Calls To Action

Get customers to where you need to get them. Every page needs a Call to Action

Think “What is it that you want your customer to do next”. This is your “call to action” We create calls to action that stand out and draw the eye. Helping you to create flow throughout the website and make more money.

See example here

We create Sexy Banners

Use Banners to catch the eye and lead your customers to take action

Just like the “call to action” above - at the bottom of a page you need a Banner that relates to the content above uses the same keywords and that then calls the viewer to take this action.

See example here

Copy that “closes” the sale

You may already be aware that the words written in your website are actually your most powerful persuasion tool.

We’re professional copywriters. You already know that you need copy that leads to your desired outcome Eg: your customer will take action and buy.

Well, we use Neuro Linguistic Programming (NLP) and Hypnotic language (with embedded commands)that are proven to dramatically increase sales & conversion ratios.

So as you already know our copy will increase your sales dramatically - when is now a good time to call to start increasing your profits?

Call us now

Graphics and Images

Use powerful images to communicate your message with subliminal’s.

You have 3 seconds from a customer landing on your web page (just 3 seconds) in which your landing page needs to convey that you have everything the customer needs to know. Powerful imagery works wonders. Our in house photographers can take the exact photos you need and/or access our extension image library photo banks.

Remember: Use an image that conveys the same message as the message in your copy.

Tracking and Analysis

Careful analysis means you know what’s working.

We split test all landing pages & track all traffic on an ongoing basis in order to give us the information needed to fully optimise your website so that you know it’s performing at peak performance level & in order to Maximise your Sales & Conversion Ratios.

Our other Web Design Services include:

SEO copywriting to boost content performance and conversion
Expert keyword research to identify the best keywords by volume & competition
Search engine optimization and SEO Audits of existing websites
Article submission for SEO, to boost brand awareness and improve search ranking
One way link building service to boost link popularity
Search Directory Submission (7000 in existence)

Call Us Now: 0208 9085088 to drive up search engine traffic volumes to your website & to increase conversions & revenue from your visitors with our professional SEO services.

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"Websites built entirely in Flash can't be found because they can't be read & indexed by the Search Engines!"